{"id":13,"date":"2015-01-05T23:12:25","date_gmt":"2015-01-06T07:12:25","guid":{"rendered":"http:\/\/dcaredesign.org\/socialreport\/?page_id=13"},"modified":"2015-02-06T17:42:55","modified_gmt":"2015-02-07T01:42:55","slug":"visibility","status":"publish","type":"page","link":"https:\/\/dcaredesign.org\/socialreport\/visibility\/","title":{"rendered":"Visibility"},"content":{"rendered":"<h1>Elevating the visibility of artists and cultural awareness in our community<\/h1>\n<p>Our job as the city&#8217;s arts agency is to heighten the awareness and visibility of artists and cultural organizations in the greater Los Angeles community. We have been engaged in efforts like this for decades through curating and publishing festival guides and heritage month celebration guides. As more people expect to receive information online, we work to digitize our communication efforts by disseminating events based information related to Los Angeles-based arts and cultural community.\u00a0Beyond delivering events information, we could use social media to participate in larger public discourse and advocacy-oriented discussion concerning the role of arts and culture in the local landscape and economy.<\/p>\n<h4>Raising\u00a0Awareness and Visibility Across Geography<\/h4>\n<p>We can measure how well we spread information in spatial terms. The geographical distribution of our information reach can tell us how far content that we&#8217;ve generated about LA&#8217;s arts and culture has across geographical and physical barriers.<\/p>\n<p>DCA maintains two Facebook pages, one for the department&#8217;s general informational needs and another one for spreading the awareness of the special initiative LA Islam Arts.\u00a0Comparing the two Facebook pages, the LA Islam Arts page received higher reach in the past 4 months than the DCA page received in the last 6 months.<\/p>\n<blockquote><p>The LA Islam Arts Initiative Facebook page has information reach that touches 42 countries and 233 cities across the world.<\/p><\/blockquote>\n<p><script src=\"https:\/\/public.tableausoftware.com\/javascripts\/api\/viz_v1.js\" type=\"text\/javascript\"><\/script>\u00a0<\/p>\n<div class=\"tableauPlaceholder\" style=\"width: 744px; height: 609px;\"><noscript><a href='#'><img data-recalc-dims=\"1\" alt='LAIA Global Reach ' src=\"https:\/\/i0.wp.com\/publicrevizit.tableausoftware.com\/static\/images\/Re\/ReachMaps\/LAIAGlobalReach\/1_rss.png?w=840&#038;ssl=1\" style='border: none' \/><\/a><\/noscript><object class=\"tableauViz\" style=\"display: none;\" width=\"744\" height=\"609\"><param name=\"host_url\" value=\"https%3A%2F%2Fpublic.tableausoftware.com%2F\" \/><param name=\"site_root\" value=\"\" \/><param name=\"name\" value=\"ReachMaps\/LAIAGlobalReach\" \/><param name=\"tabs\" value=\"no\" \/><param name=\"toolbar\" value=\"yes\" \/><param name=\"static_image\" value=\"https:\/\/publicrevizit.tableausoftware.com\/static\/images\/Re\/ReachMaps\/LAIAGlobalReach\/1.png\" \/><param name=\"animate_transition\" value=\"yes\" \/><param name=\"display_static_image\" value=\"yes\" \/><param name=\"display_spinner\" value=\"yes\" \/><param name=\"display_overlay\" value=\"yes\" \/><param name=\"display_count\" value=\"yes\" \/><param name=\"showVizHome\" value=\"no\" \/><\/object><\/div>\n<p>&nbsp;<\/p>\n<div style=\"width: 744px; height: 22px; padding: 0px 10px 0px 0px; color: black; font: normal 8pt verdana,helvetica,arial,sans-serif;\"><\/div>\n<p>Within the United States the Initiative information on Facebook has reached 31 states and 141 unique cities. The total people of\u00a0102,170 people were reached in the United States.<script src=\"https:\/\/public.tableausoftware.com\/javascripts\/api\/viz_v1.js\" type=\"text\/javascript\"><\/script><\/p>\n<div class=\"tableauPlaceholder\" style=\"width: 744px; height: 609px;\"><noscript><a href='#'><img data-recalc-dims=\"1\" alt='Islam Art Reach US ' src=\"https:\/\/i0.wp.com\/publicrevizit.tableausoftware.com\/static\/images\/Re\/ReachMaps\/IslamArtReachUS\/1_rss.png?w=840&#038;ssl=1\" style='border: none' \/><\/a><\/noscript><object class=\"tableauViz\" style=\"display: none;\" width=\"744\" height=\"609\"><param name=\"host_url\" value=\"https%3A%2F%2Fpublic.tableausoftware.com%2F\" \/><param name=\"site_root\" value=\"\" \/><param name=\"name\" value=\"ReachMaps\/IslamArtReachUS\" \/><param name=\"tabs\" value=\"no\" \/><param name=\"toolbar\" value=\"yes\" \/><param name=\"static_image\" value=\"https:\/\/publicrevizit.tableausoftware.com\/static\/images\/Re\/ReachMaps\/IslamArtReachUS\/1.png\" \/><param name=\"animate_transition\" value=\"yes\" \/><param name=\"display_static_image\" value=\"yes\" \/><param name=\"display_spinner\" value=\"yes\" \/><param name=\"display_overlay\" value=\"yes\" \/><param name=\"display_count\" value=\"yes\" \/><param name=\"showVizHome\" value=\"no\" \/><\/object><\/div>\n<div style=\"width: 744px; height: 22px; padding: 0px 10px 0px 0px; color: black; font: normal 8pt verdana,helvetica,arial,sans-serif;\"><\/div>\n<p>In the City of Los Angeles alone 58,473 people were reached.<\/p>\n<p><script src=\"https:\/\/public.tableausoftware.com\/javascripts\/api\/viz_v1.js\" type=\"text\/javascript\"><\/script>\u00a0<\/p>\n<div class=\"tableauPlaceholder\" style=\"width: 744px; height: 609px;\"><noscript><a href='#'><img data-recalc-dims=\"1\" alt='Islam Art Reach LA ' src=\"https:\/\/i0.wp.com\/publicrevizit.tableausoftware.com\/static\/images\/Re\/ReachMaps\/IslamArtReachLA\/1_rss.png?w=840&#038;ssl=1\" style='border: none' \/><\/a><\/noscript><object class=\"tableauViz\" style=\"display: none;\" width=\"744\" height=\"609\"><param name=\"host_url\" value=\"https%3A%2F%2Fpublic.tableausoftware.com%2F\" \/><param name=\"site_root\" value=\"\" \/><param name=\"name\" value=\"ReachMaps\/IslamArtReachLA\" \/><param name=\"tabs\" value=\"no\" \/><param name=\"toolbar\" value=\"yes\" \/><param name=\"static_image\" value=\"https:\/\/publicrevizit.tableausoftware.com\/static\/images\/Re\/ReachMaps\/IslamArtReachLA\/1.png\" \/><param name=\"animate_transition\" value=\"yes\" \/><param name=\"display_static_image\" value=\"yes\" \/><param name=\"display_spinner\" value=\"yes\" \/><param name=\"display_overlay\" value=\"yes\" \/><param name=\"display_count\" value=\"yes\" \/><param name=\"showVizHome\" value=\"no\" \/><\/object><\/div>\n<p>&nbsp;<\/p>\n<div style=\"width: 744px; height: 22px; padding: 0px 10px 0px 0px; color: black; font: normal 8pt verdana,helvetica,arial,sans-serif;\"><\/div>\n<p>&nbsp;<\/p>\n<blockquote><p>\nThe DCA Facebook page information has reached 74 countries, 625 cities in\u00a0the world, and 96,813 individual users.\n<\/p><\/blockquote>\n<p><script src=\"https:\/\/public.tableausoftware.com\/javascripts\/api\/viz_v1.js\" type=\"text\/javascript\"><\/script><\/p>\n<div class=\"tableauPlaceholder\" style=\"width: 744px; height: 609px;\"><noscript><a href='#'><img data-recalc-dims=\"1\" alt='DCA FB Reach Global ' src=\"https:\/\/i0.wp.com\/publicrevizit.tableausoftware.com\/static\/images\/Re\/ReachMaps\/DCAFBReachGlobal\/1_rss.png?w=840&#038;ssl=1\" style='border: none' \/><\/a><\/noscript><object class=\"tableauViz\" style=\"display: none;\" width=\"744\" height=\"609\"><param name=\"host_url\" value=\"https%3A%2F%2Fpublic.tableausoftware.com%2F\" \/><param name=\"site_root\" value=\"\" \/><param name=\"name\" value=\"ReachMaps\/DCAFBReachGlobal\" \/><param name=\"tabs\" value=\"no\" \/><param name=\"toolbar\" value=\"yes\" \/><param name=\"static_image\" value=\"https:\/\/publicrevizit.tableausoftware.com\/static\/images\/Re\/ReachMaps\/DCAFBReachGlobal\/1.png\" \/><param name=\"animate_transition\" value=\"yes\" \/><param name=\"display_static_image\" value=\"yes\" \/><param name=\"display_spinner\" value=\"yes\" \/><param name=\"display_overlay\" value=\"yes\" \/><param name=\"display_count\" value=\"yes\" \/><param name=\"showVizHome\" value=\"no\" \/><\/object><\/div>\n<div style=\"width: 744px; height: 22px; padding: 0px 10px 0px 0px; color: black; font: normal 8pt verdana,helvetica,arial,sans-serif;\"><\/div>\n<p>DCA&#8217;s departmental page on Facebook\u00a0has reached 43 States, 417 unique cities, and 88,717 people in the United States.<\/p>\n<p><script src=\"https:\/\/public.tableausoftware.com\/javascripts\/api\/viz_v1.js\" type=\"text\/javascript\"><\/script>\u00a0<\/p>\n<div class=\"tableauPlaceholder\" style=\"width: 744px; height: 609px;\"><noscript><a href='#'><img data-recalc-dims=\"1\" alt='DCA Reach US ' src=\"https:\/\/i0.wp.com\/publicrevizit.tableausoftware.com\/static\/images\/Re\/ReachMaps\/DCAReachUS\/1_rss.png?w=840&#038;ssl=1\" style='border: none' \/><\/a><\/noscript><object class=\"tableauViz\" style=\"display: none;\" width=\"744\" height=\"609\"><param name=\"host_url\" value=\"https%3A%2F%2Fpublic.tableausoftware.com%2F\" \/><param name=\"site_root\" value=\"\" \/><param name=\"name\" value=\"ReachMaps\/DCAReachUS\" \/><param name=\"tabs\" value=\"no\" \/><param name=\"toolbar\" value=\"yes\" \/><param name=\"static_image\" value=\"https:\/\/publicrevizit.tableausoftware.com\/static\/images\/Re\/ReachMaps\/DCAReachUS\/1.png\" \/><param name=\"animate_transition\" value=\"yes\" \/><param name=\"display_static_image\" value=\"yes\" \/><param name=\"display_spinner\" value=\"yes\" \/><param name=\"display_overlay\" value=\"yes\" \/><param name=\"display_count\" value=\"yes\" \/><param name=\"showVizHome\" value=\"no\" \/><\/object><\/div>\n<p>&nbsp;<\/p>\n<div style=\"width: 744px; height: 22px; padding: 0px 10px 0px 0px; color: black; font: normal 8pt verdana,helvetica,arial,sans-serif;\"><\/div>\n<p>Within Los Angeles 58,085 people were reached.<script src=\"https:\/\/public.tableausoftware.com\/javascripts\/api\/viz_v1.js\" type=\"text\/javascript\"><\/script><\/p>\n<div class=\"tableauPlaceholder\" style=\"width: 644px; height: 609px;\"><noscript><a href='#'><img data-recalc-dims=\"1\" alt='DCA Reach LA ' src=\"https:\/\/i0.wp.com\/publicrevizit.tableausoftware.com\/static\/images\/Re\/ReachMaps\/DCAReachLA\/1_rss.png?w=840&#038;ssl=1\" style='border: none' \/><\/a><\/noscript><object class=\"tableauViz\" style=\"display: none;\" width=\"644\" height=\"609\"><param name=\"host_url\" value=\"https%3A%2F%2Fpublic.tableausoftware.com%2F\" \/><param name=\"site_root\" value=\"\" \/><param name=\"name\" value=\"ReachMaps\/DCAReachLA\" \/><param name=\"tabs\" value=\"no\" \/><param name=\"toolbar\" value=\"yes\" \/><param name=\"static_image\" value=\"https:\/\/publicrevizit.tableausoftware.com\/static\/images\/Re\/ReachMaps\/DCAReachLA\/1.png\" \/><param name=\"animate_transition\" value=\"yes\" \/><param name=\"display_static_image\" value=\"yes\" \/><param name=\"display_spinner\" value=\"yes\" \/><param name=\"display_overlay\" value=\"yes\" \/><param name=\"display_count\" value=\"yes\" \/><param name=\"showVizHome\" value=\"no\" \/><\/object><\/div>\n<div style=\"width: 644px; height: 22px; padding: 0px 10px 0px 0px; color: black; font: normal 8pt verdana,helvetica,arial,sans-serif;\"><\/div>\n<p><a name=\"twitterparty\"><\/a><\/p>\n<p><strong>Recommendation:<\/strong><\/p>\n<p>When drafting a social media plan, consider the target audience of the information. While some programs and initiatives call for an international audience, others may target a local audience such as the department&#8217;s authorizers. Work with DCA programming staff to reach the target audience by identifying local or global partners on social media or using a hashtag with meaningful place-based information. Awareness and visibility are contextual and require thoughtful planning for content development and distribution channels.<\/p>\n<p>&nbsp;<\/p>\n<h4>Twitter Parties as Hubs for Advocacy<\/h4>\n<p>The highest reaching moments in the @Culture_LA data history were during the various Twitter parties. (Read about\u00a0the reach\u00a0<a href=\"http:\/\/dcaredesign.org\/socialreport\/relevance#influencers\">results<\/a>\u00a0of two exemplary Twitter parties.)\u00a0These &#8220;parties&#8221; are hosted by a group or an individual who poses, in real time, questions that pertain to a pre-established topic to their Twitter community, using a hashtag over a predetermined period of time. To solicit participation and response, the host spreads the word about the event and asks interested users to register ahead of time.\u00a0Considerable and well-planned\u00a0coordination certifies good participation. Twitter\u00a0parties usually yield heightened clusters of participation with a large quantity of\u00a0retweets, favorites, and replies. For that reason, the reach of content during a Twitter party can be\u00a0very high.<\/p>\n<p>The #CityLab2014 Twitter party provided @Culture_LA with significantly higher reach &#8212; of over 1 million retweet reach &#8212; than any other day since the beginning of DCA&#8217;s presence on Twitter.<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/dcaredesign.org\/socialreport\/wp-content\/uploads\/2015\/01\/Retweet-Reach.png\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-88 size-full\" src=\"https:\/\/i0.wp.com\/dcaredesign.org\/socialreport\/wp-content\/uploads\/2015\/01\/Retweet-Reach.png?resize=840%2C331\" alt=\"Retweet Reach\" width=\"840\" height=\"331\" srcset=\"https:\/\/i0.wp.com\/dcaredesign.org\/socialreport\/wp-content\/uploads\/2015\/01\/Retweet-Reach.png?w=929&amp;ssl=1 929w, https:\/\/i0.wp.com\/dcaredesign.org\/socialreport\/wp-content\/uploads\/2015\/01\/Retweet-Reach.png?resize=300%2C118&amp;ssl=1 300w, https:\/\/i0.wp.com\/dcaredesign.org\/socialreport\/wp-content\/uploads\/2015\/01\/Retweet-Reach.png?resize=800%2C315&amp;ssl=1 800w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/a><\/p>\n<p>Highlighted posts from our participation of the #CityLab2014 Twitter Party include:<\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\"><p>A4: Entrepreneurialism comes in all shapes &amp; forms in <a href=\"https:\/\/twitter.com\/hashtag\/LA?src=hash\">#LA<\/a>: street vendor, popup galleries &amp; stages. Look out for <a href=\"https:\/\/twitter.com\/hashtag\/PopUpBroadway?src=hash\">#PopUpBroadway<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/CityLab2014?src=hash\">#CityLab2014<\/a><\/p>\n<p>\u2014 LA Cultural Affairs (@Culture_LA) <a href=\"https:\/\/twitter.com\/Culture_LA\/status\/514887216993013760\">September 24, 2014<\/a><\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\"><p>\nFood is a place-based cultural experience. We\u2019re happy to support and articulate LA\u2019s immensely diverse food culture. <a href=\"https:\/\/twitter.com\/hashtag\/CityLab2014?src=hash\">#CityLab2014<\/a><\/p>\n<p>\u2014 LA Cultural Affairs (@Culture_LA) <a href=\"https:\/\/twitter.com\/Culture_LA\/status\/514892661077979136\">September 24, 2014<\/a>\n<\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\"><p>A5: <a href=\"https:\/\/twitter.com\/ericgarcetti\">@ericgarcetti<\/a> has re-fueled the city&#8217;s passion for placemaking and civic engagement through arts and technology. <a href=\"https:\/\/twitter.com\/hashtag\/CityLab2014?src=hash\">#CityLab2014<\/a><\/p>\n<p>\u2014 LA Cultural Affairs (@Culture_LA) <a href=\"https:\/\/twitter.com\/Culture_LA\/status\/514889845164871680\">September 24, 2014<\/a><\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\"><p>\nA10: A city where everyone has access to engage in a full creative life. <a href=\"https:\/\/twitter.com\/hashtag\/creativecapital?src=hash\">#creativecapital<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/CityLab2014?src=hash\">#CityLab2014<\/a><\/p>\n<p>\u2014 LA Cultural Affairs (@Culture_LA) <a href=\"https:\/\/twitter.com\/Culture_LA\/status\/514896697760030720\">September 24, 2014<\/a>\n<\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n<p>In these posts, we highlight the significance of access to creativity, the relationship between placemaking and civic engagement, the value of entrepreneurialism in local creative economy. All of these values reinforce DCA&#8217;s mission in supporting quality arts and cultural experiences in the city.<\/p>\n<p><strong>Recommendation:<\/strong><\/p>\n<p>When resources allow, participate in Twitter parties hosted by members of DCA&#8217;s digital community. This will give DCA opportunity to highlight the department&#8217;s public mission and arts advocacy. Pay attention to social media events that pertain to DCA&#8217;s programming such as placemaking, civic innovation, creative and local economy. Consult DCA staff to plan a strategy that can highlight DCA&#8217;s work and align our mission with the work of our community partners and the value of the arts in larger civic conversations.<\/p>\n<p>Work with DCA staff to identify potential topics for hosting a DCA-initiated Twitter party. This may coincide with an existing programming or marketing campaign or the launch of a website and commissioned art. It is also worth considering adopting the format of a Twitter party for crowd-sourcing input from our partners and community.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Elevating the visibility of artists and cultural awareness in our community Our job as the city&#8217;s arts agency is to heighten the awareness and visibility of artists and cultural organizations in the greater Los Angeles community. We have been engaged in efforts like this for decades through curating and publishing festival guides and heritage month&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"jetpack_post_was_ever_published":false,"footnotes":""},"class_list":["post-13","page","type-page","status-publish","hentry","empty-entry-meta"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/P5znCP-d","_links":{"self":[{"href":"https:\/\/dcaredesign.org\/socialreport\/wp-json\/wp\/v2\/pages\/13","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dcaredesign.org\/socialreport\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/dcaredesign.org\/socialreport\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/dcaredesign.org\/socialreport\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dcaredesign.org\/socialreport\/wp-json\/wp\/v2\/comments?post=13"}],"version-history":[{"count":32,"href":"https:\/\/dcaredesign.org\/socialreport\/wp-json\/wp\/v2\/pages\/13\/revisions"}],"predecessor-version":[{"id":345,"href":"https:\/\/dcaredesign.org\/socialreport\/wp-json\/wp\/v2\/pages\/13\/revisions\/345"}],"wp:attachment":[{"href":"https:\/\/dcaredesign.org\/socialreport\/wp-json\/wp\/v2\/media?parent=13"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}